If your idea isn’t spreading, one reason might be that it’s for too many people. Or it might be because the cohort that appreciates it isn’t tightly connected. When you focus on a smaller, more connected group, it’s far easier to make an impact.
Seth Godin
Repetition
If you’re using frequency as a tactic to make up for the fact that you’re being ignored, you can certainly do better.
Knowing where to kick.
Here’s a slight variation on a classic anecdote about pricing: Guy takes his Harley to the shop. Says it’s not sounding right. Doesn’t sound like a Harley should sound. Mechanic says she can fix it. She starts the engine and listens. She looks up and down the length of the bike for a few moments […]