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Seth Godin

By Jeff Cohan, May 2, 2013

Spreading your ideas

If your idea isn’t spreading, one reason might be that it’s for too many people. Or it might be because the cohort that appreciates it isn’t tightly connected. When you focus on a smaller, more connected group, it’s far easier to make an impact.

Written by Jeff Cohan · Categorized: General · Tagged: Seth Godin

By Jeff Cohan, May 2, 2013

Repetition

If you’re using frequency as a tactic to make up for the fact that you’re being ignored, you can certainly do better.

Written by Jeff Cohan · Categorized: General · Tagged: Seth Godin

By Jeff Cohan, May 1, 2013

Knowing where to kick.

Here’s a slight variation on a classic anecdote about pricing: Guy takes his Harley to the shop. Says it’s not sounding right. Doesn’t sound like a Harley should sound. Mechanic says she can fix it. She starts the engine and listens. She looks up and down the length of the bike for a few moments […]

Written by Jeff Cohan · Categorized: General · Tagged: Pricing, Seth Godin

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Web Sites | WordPress Support | Web Applications.

Formally trained in liberal arts and education (I have a B.A. in Government from Harvard and studied Secondary Education at Rutgers Graduate School), I have honed my skills in the communication arts and sciences as a teacher, trainer, instructional designer, writer, photographer, calligrapher, helpdesk manager, database programmer, and multimedia developer.

(I've also been a group counselor, waiter, bartender, bicycle messenger boy, computer salesman, carpenter's helper, financial analyst, and school board president.)

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