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SEO

By Jeff Cohan, March 24, 2022

Make your Web Site the Heart & Hub of your Online Marketing Strategy

I see this all the time: people create Facebook business pages for their enterprises, and they post content to it rather than to their Web-site blogs.
In my opinion, this is wrong; it’s backwards. Read on if you want to know why.

Read more…

Written by Jeff Cohan · Categorized: General · Tagged: Blogging, SEO, Social Networking

By Jeff Cohan, July 23, 2015

Side Effects of Rebuilding Web Sites to be Responsive and Mobile-Friendly

Screen shot of mobile search in Google

What drives many to rebuild their existing Web sites to be responsive and mobile-friendly are justifiable concerns about user experience and search engine placement. After all, the need to make Web pages look and act right on small mobile devices has only intensified as more and more people spend proportionately more of their Internet time on those devices. And then there’s Google, who, on April 21, 2015, started boosting the ranking of mobile-friendly pages on mobile search results. Yet it is a side effect of this rebuild process that may turn out to be the best reason of all to undertake it. In this article I share the insightful and unsolicited comments of a client with whom I am rebuilding his Web site to be responsive and mobile-friendly.

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Written by Jeff Cohan · Categorized: General · Tagged: Mobile-Friendly, Responsive Web Design, SEO, Strategic Planning

By Jeff Cohan, July 9, 2015

Traffic Does Not Equal Audience

Making coffee this morning with one of the network news shows on in the background, I caught the tail end of an interview with Michael Wolff. Wolff, the provocative essayist, author, and columnist, was promoting his latest book, "Television Is the New Television". Something he said reminded me of Pamela Anderson.

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Written by Jeff Cohan · Categorized: General · Tagged: online strategy, SEO

By Jeff Cohan, May 28, 2013

Don’t delete old content.

A fellow WordPress designer/developer recently asked (in one of my LinkedIn WordPress groups) how to automatically remove “old” blog posts. Her client wants certain blog posts to run for specific lengths of time and doesn’t want to have to keep track and remove them manually. Why? My fist reaction was Why? Why would a content […]

Written by Jeff Cohan · Categorized: General · Tagged: Content Marketing, SEO

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Background

Web Sites | WordPress Support | Web Applications.

Formally trained in liberal arts and education (I have a B.A. in Government from Harvard and studied Secondary Education at Rutgers Graduate School), I have honed my skills in the communication arts and sciences as a teacher, trainer, instructional designer, writer, photographer, calligrapher, helpdesk manager, database programmer, and multimedia developer.

(I've also been a group counselor, waiter, bartender, bicycle messenger boy, computer salesman, carpenter's helper, financial analyst, and school board president.)

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Systems since 1983.
Web sites since 1994.
PHP since 2001.
WordPress since 2007.

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