I see this all the time: people create Facebook business pages for their enterprises, and they post content to it rather than to their Web-site blogs.
In my opinion, this is wrong; it’s backwards. Read on if you want to know why.
SEO
Side Effects of Rebuilding Web Sites to be Responsive and Mobile-Friendly
What drives many to rebuild their existing Web sites to be responsive and mobile-friendly are justifiable concerns about user experience and search engine placement. After all, the need to make Web pages look and act right on small mobile devices has only intensified as more and more people spend proportionately more of their Internet time on those devices. And then there’s Google, who, on April 21, 2015, started boosting the ranking of mobile-friendly pages on mobile search results. Yet it is a side effect of this rebuild process that may turn out to be the best reason of all to undertake it. In this article I share the insightful and unsolicited comments of a client with whom I am rebuilding his Web site to be responsive and mobile-friendly.
Traffic Does Not Equal Audience
Making coffee this morning with one of the network news shows on in the background, I caught the tail end of an interview with Michael Wolff. Wolff, the provocative essayist, author, and columnist, was promoting his latest book, "Television Is the New Television". Something he said reminded me of Pamela Anderson.
Don’t delete old content.
A fellow WordPress designer/developer recently asked (in one of my LinkedIn WordPress groups) how to automatically remove “old” blog posts. Her client wants certain blog posts to run for specific lengths of time and doesn’t want to have to keep track and remove them manually. Why? My fist reaction was Why? Why would a content […]