Ray Kinsella, in “Field of Dreams”, turned his cornfield into a baseball diamond, and people came. In real life, as business owners, we have to persuade people to come. We do this by establishing trust, being reliable, treating customers with respect, and offering quality goods and services at prices that are deemed valuable. And when it comes to our marketing efforts, we persuade people to take the first steps by presenting a value proposition that resonates with them — a value proposition that shows, most of all, that we understand who they are and where they want to be. This article offers a formula for building an effective value proposition that increases your chances of engaging with the members of your target audiences.
I’ve been working with a number of clients recently on Web-site CTAs (Calls To Action).
In an effort to reduce ambiguity and confusion and to suggest a common vocabulary for planning and talking about CTA implementations, here are my working definitions of the components that comprise a Call To Action.