When you’re a consumer dealing with an online merchant and you have pre-sale questions or need support for a product or service you’ve purchased, you have a number of options. In this article, I enthusiastically encourage you to give Live Chat a chance. I offer my reasons for preferring Live Chat to phone and email support, and I include an example of a successful — and money-saving — Live Chat I had with my wireless provider.
I’ve installed Live Chat on the Web sites of a number of clients. Most of those clients — especially those who hadn’t used Live Chat themselves as “consumers” — initially pushed back when I suggested they offer this particular form of customer service.
They had lots of common preconceptions. Now that I have a fair amount of experience as a Live Chat “agent” under my belt (I provide Live Chat support on behalf of most of these clients), I can tell you that most of those preconceptions were misconceptions.