Choosing a domain name for your business (or any other enterprise) can be a daunting, stressful, protracted process. It’s a bit like naming a child. You really want to get it right. Somewhat to my surprise, the guidelines in the article I wrote in December of 2004, “What’s in a (Domain) Name?“, still represent the best advice I can give you. While I hope you go read that article, I’ll summarize and elaborate here.
Domain Names
What’s In a (Domain) Name
Probably the FIRST marketing decision you”ll make with respect to your Web site is its DOMAIN NAME! Sure, you want to find (and register) the right domain name. But we recommend you not sweat this too much. In this short article, we’ll discuss some common preconceptions (and their antidotes); the handful of rules that exist; and, finally, a set of considerations we think you should entertain.