Short(er) Form Video

If you’re scratching your head over Vine and Instagram video, Mitch Joel offers an interesting perspective in last week’s Short(er) Form Video blog article on Six Pixels of Separation. Money quote:

Who knows if Vine or Instagram will win this short-form social sharing video war? We just need to be asking better questions. For every “who cares?” or “why does this matter to my brand?,” it may be wiser to ask, “who is using this?” and “are they doing anything interesting with it?”.