How To Structure MemberPress Memberships

Last updated September 14th, 2024 at 05:12 pm

Options for Structuring Memberships Using MemberPress

This is a short overview of the options for creating memberships using MemberPress.

I tell clients that when it comes to creating a membership site, the hardest part isn’t the technical stuff; the hardest part is strategizing how to organize your content and how to structure your memberships accordingly.

Billing Type Option:

• One-time
  • Lifetime
  • Expire After n days/weeks/months/years
  • Expire On [date]
• Recurring
  • Weekly
  • Monthly
  • Yearly
  • Custom: Every n weeks/months

Other Structural Options

These pertain to Recurring billing type only.

• Trial Periods?
  • Duration in days
  • Cost
  • Limit to 1 trial?
• Limit Payment Cycles?
  • Max # of payments
  • Access After Last Cycle:
    • Lifetime Access
    • Expire access immediately
    • Expire access after n days/weeks/months/years

Use Cases

Use Case for Limiting Payment Cycles, Followed by Lifetime Access

Example:
Recurring monthly membership for the Follow Through Master Program for $15/month, limited to 24 payment cycles.
After the 24 payment cycles, the member has lifetime access.

Advantages of Limiting Payment Cycles, Followed by Lifetime Access:

There’s an incentive for the member to maintain an uninterrupted membership so as to then have a “free” membership forever.

Disadvantages of Limiting Payment Cycles, Followed by Lifetime Access:

This arrangement eliminates the sense of urgency to experience the courses and work on intentions. Even though the member will be paying $360 over the course of 24 months, he/she could justify/rationalize not working in earnest on the basis that the tools will always be available.

[More Use Cases coming soon…]