Ray Kinsella, in “Field of Dreams”, turned his cornfield into a baseball diamond, and people came. In real life, as business owners, we have to persuade people to come. We do this by establishing trust, being reliable, treating customers with respect, and offering quality goods and services at prices that are deemed valuable. And when it comes to our marketing efforts, we persuade people to take the first steps by presenting a value proposition that resonates with them — a value proposition that shows, most of all, that we understand who they are and where they want to be. This article offers a formula for building an effective value proposition that increases your chances of engaging with the members of your target audiences.
Articles Archive
Why, When, and How to use sprintf and printf
This article is for php coders who are familiar with the sprintf (and printf) functions but who haven’t yet figured out why, when, and how they should use them. Until recently, I was one of them. Although I’ve been coding in php since 2001, I could count on one hand the number of times I’ve […]
What Exactly is a Web Application, Anyway?
When I tell people my business is building and maintaining Web sites and Web applications and providing WordPress support services, I get interesting reactions.
Pretty much everyone knows what a Web site is.
Fellow WordPress developers/designers and WordPress Do-It-Yourselfers (people who build and manage their own WordPress Web sites) know what WordPress support means.
But many people don’t understand what I mean by “Web application“.
In this article, I attempt to explain.
Use Custom Fields to Hide Stale Posts
Custom fields in WordPress (meta-data) can be extremely handy for controlling how you display your blog posts. In this article, I describe how I used custom fields — together with modifying the WordPress loop for the site’s front page — to solve a not uncommon problem: When blog posts about events from the far past show up in the “Recent Posts” section of a site’s home page, visitors might react negatively. It’s a little like letting newspapers pile up in your driveway when you’re on vacation: people might think you’re lazy or not home. Deleting such posts isn’t the answer.
Offer Live Chat for Enhanced Customer Engagement and Sales
Live Chat is here to stay, and smart businesses everywhere and in every industry are using it to provide the immediate personal touch that their prospects and customers long for. In this blog post, I discuss the Live Chat software I’m currently using (Tawk.to) and offer some reasons you ought to consider going “Live Chat” as soon as possible.