Many of the best marketing minds of our time agree that regularly and frequently publishing online content that establishes you as an authority in your field is today’s cold-calling. It’s a no-brainer that blogging is potentially your best tool for executing a content marketing strategy that earns you the attention, trust, and engagement you seek. But not all blogs are created equal. Blogs that aren’t readable aren’t read. And there are a whole lot of unreadable blogs out there. In this article, I focus on one aspect of blog writing that can make a huge difference in how readable your blogs are: subheadings.
No matter what you’re about to write — copy for your Web site’s “About” page, your next blog article, tomorrow’s email marketing campaign letter — these chunks of wisdom from David Ogilvy (via Copyblogger) should help. My faves: “On why we write”, “Ogilvy on headlines”.
Excellent introduction to Post Formats by Samuel Wood (Otto). Slides from his presentation to WordPress Memphis Meetup two years ago.
If your idea isn’t spreading, one reason might be that it’s for too many people. Or it might be because the cohort that appreciates it isn’t tightly connected. When you focus on a smaller, more connected group, it’s far easier to make an impact.
If you’re using frequency as a tactic to make up for the fact that you’re being ignored, you can certainly do better.
Generalists are the specialists of the future.
Here’s a slight variation on a classic anecdote about pricing: Guy takes his Harley to the shop. Says it’s not sounding right. Doesn’t sound like a Harley should sound. Mechanic says she can fix it. She starts the engine and listens. She looks up and down the length of the bike for a few moments […]
Just installed Growmap Anti Spambot Plugin (G.A.S.P). This blog has been plagued by spambot comments, and I wanted to try something other than Akismet. G.A.S.P. works by adding to the comment form a simple checkbox which must be checked before the comment is accepted. The default prompt for the checkbox is Confirm you are NOT […]
WordPress 3.1 introduced support for Post Formats. If your brain was already hurting trying to figure out the differences between categories and tags (not to mention custom post types, custom taxonomies, and custom fields), you’re not alone. But there’s help. This blog post by Otto (aka Samuel Wood) offers some perspective. I’ll try to add […]
In choosing a theme for your WordPress Web site, you might be inclined to focus on layout and look and feel. Maybe you also consider end-user customizability and how many (and which) template files are included in the theme. If you’re a civilian building your own Web presence with WordPress, by all means pick the […]