Systems since 1983
Internet since 1994
770-772-5134
Web Applications. Web sites. WordPress. Social Networking.
Capabilities Profile Process Gallery Resources Contact
   
 
 
 
 
 
 
 
 
 
 
   
 
   
 
The nSiteful Blog
  Subscribe to Blog!
 
 
RECENT ENTRIES:

12-15-2012:
Slimline jewel cases and other paradoxolutions

12-14-2012:
Two Blogs

12-02-2012:
Drink to Get Drunk: The Single Most Important Thing You Can Do To Become a Better Blogger

12-01-2012:
Get your blog drunk

11-15-2012:
Keep - and engage - people on your blog

Complete Archive...

Resources from nSiteful
Putting your Web-site Content in Front of More People

PLEASE NOTE: This blog was retired in December of 2013. Please visit The nSiteful Tech Blog for current blog articles of potential interest!
Find Blog Entries by Tag:
Wednesday, May 13, 2009
Putting your Web-site Content in Front of More People
Reading through my newsfeeds today, I found this article at SmashingMagazine.com which offers some of the same advice I offer nSiteful's clients.

Entitled "10 Ways To Put Your Content In Front Of More People", the article makes good points about how to think about — and promote — the goals you have for your Web site.

Here are four suggestions I particularly agree with, along with excerpts from the article (emphasis added).

3. Start Tweeting

Twitter has so much hype at the moment. However, it does provide a unique opportunity to reach a larger audience with your message. The question is, how best to use it? Some organizations use Twitter as a broadcast tool, turning it fundamentally into an alternative to RSS. An example of this is BBC News or CNN, which provide latest updates via the service.

However, using Twitter as a broadcast tool misses its true power. Organizations that really "get" Twitter include Zappos and Omnifocus. They use Twitter as a way to engage with their followers and even provide customer support.

Use Twitter as a way to engage with your audience. If a number of people work on your website, encourage them all to tweet, rather than having a single branded account.

If you've been following my blogs on the topic of Twitter, you know I see promise in this tool even though it's in its infancy.

See my recent blog article, Model Twittizen: Bob Vila.

5. Embrace Facebook

Another option for expanding your Web strategy beyond the website is Facebook. Explaining the importance and reach of Facebook is surely unnecessary. However, you may be tempted to dismiss it because your target market is not teenagers, who are normally associated with these kinds of social networks.

What may surprise you is that Facebook is no longer confined to a younger demographic. Over the last year, the number of users between 35 and 54 has jumped 276%, to over 6 million people.

See my recent blog article, Facebook Groups for Grownups.

7. Offer Better Feeds

Users increasingly rely on RSS feeds to consume content from websites. This is especially true for news, articles and blog posts.

Frankly, I'm surprised that RSS feeds have taken so long to catch on with the general population. I still think it will happen.

8. Use Multimedia

[L]imiting your content to the written word is becoming increasingly unnecessary. Creating audio and video content has become a trivial task. Services such as YouTube and applications such as AudioBoo make production and hosting easy.

Also, pioneers like Diggnation and Wine Library TV have shown that users care more about quality content than high production values. Both shows essentially have presenters speaking to a single locked-off camera. This kind of production value can be achieved with a consumer camera and basic editing software.

Get yourself a Webcam, fix up your hair, and start recording!
Jeff Cohan
Metro Atlanta-based nSiteful Web Builders is a full-service Web design & development firm. We have designed and built (and continue to maintain) Web sites and Web applications for businesses and organizations representing a variety of industries all over the country.

nSiteful specializes in dynamic, database-driven Web sites and Web applications for small and medium-size businesses and organizations for whom a robust, professional and compelling Web presence is instrumental to their sales, marketing, customer service and operational strategies.

nSiteful's Graphic Design division — nSiteful Designs — provides graphic design services for Print, Audio, Video and Interactive as well as for the Web.

Visit our Gallery for samples of our work.

nSiteful (sounds like "Insightful") doesn't start with an "i" because you come first.
12460 Crabapple Road | Suite 202-427 | Alpharetta, Georgia 30004-6646
Ph: 770-772-5134 | nfo@nsiteful.com | Fax: By Appointment
Twitter  |   Facebook  |   LinkedIn
nSiteful: Internet Consulting Services. With Smarts.
Metro Atlanta-based nSiteful Web Builders, Inc. is a full-service Web design & development firm. We design, build and maintain Web sites and Web applications for businesses and organizations in a variety of industries all over the country.
Marketing via the Web | Print| Interactive | Audio | Video
Web-site design & development, graphic design for print & interactive, audio/video production & post-production
Shouldn't your Internet Consulting Services firm be nSiteful?
Find us on Google+