Reading through my newsfeeds today, I found this article at SmashingMagazine.com
which offers some of the same advice I offer nSiteful's clients.
Entitled "10 Ways To Put Your Content In Front Of More People", the article makes good points about how to think about — and promote — the goals you have for your Web site.
Here are four suggestions I particularly agree with, along with excerpts from the article (emphasis added).
3. Start Tweeting
Twitter has so much hype at the moment. However, it does provide a unique opportunity to reach a larger audience with your message. The question is, how best to use it? Some organizations use Twitter as a broadcast tool, turning it fundamentally into an alternative to RSS. An example of this is BBC News or CNN, which provide latest updates via the service.
However, using Twitter as a broadcast tool misses its true power. Organizations that really "get" Twitter include Zappos and Omnifocus. They use Twitter as a way to engage with their followers and even provide customer support.
Use Twitter as a way to engage with your audience. If a number of people work on your website, encourage them all to tweet, rather than having a single branded account.
If you've been following my blogs on the topic of Twitter, you know I see promise in this tool even though it's in its infancy.
See my recent blog article, Model Twittizen: Bob Vila
5. Embrace Facebook
Another option for expanding your Web strategy beyond the website is Facebook. Explaining the importance and reach of Facebook is surely unnecessary. However, you may be tempted to dismiss it because your target market is not teenagers, who are normally associated with these kinds of social networks.
What may surprise you is that Facebook is no longer confined to a younger demographic. Over the last year, the number of users between 35 and 54 has jumped 276%, to over 6 million people.
See my recent blog article, Facebook Groups for Grownups
7. Offer Better Feeds
Users increasingly rely on RSS feeds to consume content from websites. This is especially true for news, articles and blog posts.
Frankly, I'm surprised that RSS feeds have taken so long to catch on with the general population. I still think it will happen.
8. Use Multimedia
[L]imiting your content to the written word is becoming increasingly unnecessary. Creating audio and video content has become a trivial task. Services such as YouTube and applications such as AudioBoo make production and hosting easy.
Also, pioneers like Diggnation and Wine Library TV have shown that users care more about quality content than high production values. Both shows essentially have presenters speaking to a single locked-off camera. This kind of production value can be achieved with a consumer camera and basic editing software.
Get yourself a Webcam, fix up your hair, and start recording!