So the kitchen TV is on as I'm making a pot
French press of coffee, and a Folgers commercial comes on. It's the one in which Lisa Ling (apparently a TV personality and journalist — thank goodness for Wikipedia, even if some of its stuff is made up) explains how she starts every day with six cups of Folgers coffee and a jog.
(I'm no doctor, mind you — and there was a time when I started many a day with seven
cups of coffee and a cigar, so I'm hardly one to talk — but doesn't that combination seem a tad risky?)
Anyway, my point (and I do have one) is that at the end of the commercial, the invisible person who's been speaking for Lisa Ling tells me to visit them at WakeUpSpecial.com
Using a tag line as a domain name is an interesting marketing tactic, and it might be the perfect solution when a more literal domain name representing your enterprise is already taken, awkwardly long, or otherwise problematical.
It's not as if Folgers.com is hard to remember (or type on a keyboard). The same can be said of DietCoke.com, MasterCard.com, Nike.com, Avis.com and many others. But those world-class companies saw fit to splurge and spend $10 to register JustForTheTasteOfIt.com
, and WeTryHarder.com
respectively. In some cases, these tag-line domain names point to specialized Web sites related
to the companies' main Web sites. But in other cases, the tag-line domain names are simply pointers to (like nicknames for) the main sites themselves.
So whether you're starting up a new Web site or looking to add some variety to your marketing strategy, consider a tag-line domain name.
PS: As one who likes to practice what he preaches, I took the plunge and registered yet another domain name for nSiteful Web Builders after watching the Folgers commercial and before penning this blog entry. Since one of the most frequent and gratifying compliments I receive about nSiteful's Web design approach is that our sites are crisp, clean, and easy to navigate, the choice was obvious:
Visit us at EasyToGetAround.info!
PPS: For more nSights about domain name choices, read our nSight from December, 2004, "What's in a (Domain) Name?