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Wednesday, June 15, 2011

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Only 687 Million

Rumors of Facebook's death (Inside Facebook reported that 6 million people dropped out of the social network in May) are probably premature and exaggerated.

PC World loosely offers 5 Possible Reasons U.S. Users Are Ditching Facebook. I say "loosely" because one reason is actually a repudiation of the data and another is the tongue-in-cheek "We're returning to MySpace".

If you've invested in a Facebook Business page with hopes it will extend your reach and connect you more effectively with your target audiences, what does this news mean to you?

Probably not much.

Jeff Cohan

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Only 687 Million